Let’s begin examining why it is relevant, and how it can help you manage your projects more effectively. While the BCG Growth Share Matrix framework was developed decades ago, it still remains relevant today. The framework is very business/product/service oriented, so if your project is in a business that fits that broad profile, or an organization that deals with businesses that fit, this post will be of interest to you. As the name implies, the Growth Share Matrix allows you to visualize a product or service business related to the growth characteristics of the market and the market share related to competitors. This post examines the Boston Consulting Group Growth Share Matrix – developed by Bruce Henderson of the Boston Consulting Group (BCG) back in the early 1970s – and how it might relate to your projects.
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